Proven Playbook From
Breakout Consumer Startups
Every Tuesday Morning: Case studies and frameworks from the hottest consumer startups - without the BS
Read by founders, employees, and investors at top startups and funds
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✍️ Founder’s Letter:
Back in college, I launched my first tech startup, Clipp.
It was a social bartering app, sort of like Tinder but for trading items.
I made every mistake imaginable, from taking too long to develop the prototype to not engaging with users.
It was a tough experience, but it motivated me to start this newsletter where I could learn from top founders and their playbooks.
Over the past five years, I've had the chance to chat with 300+ successful consumer founders and investors around the world.
I'm excited to share these insights with you all, so you can have those proven tools and frameworks to thrive in the exciting world of consumer tech.
About me:
-a16z scout
-ex AI PM @ TikTok
-ex PM & CoS @ Series A startup
-UMich & Harvard alum
See you soon :)
Leo Luo
