Back in college, I launched my first tech startup, Clipp. It was a social bartering app, sort of like Tinder but for trading items. Unfortunately, it didn't take off. I made every mistake imaginable, from taking too long to develop the prototype to not engaging with users.

It was a tough experience, but it motivated me to start this newsletter where I could learn from top founders and their playbooks.

Over the past five years, I've had the chance to chat with 300+ successful consumer founders and investors around the world. I'm excited to share these insights with you all, so you can have those proven tools and frameworks to thrive in the exciting world of consumer tech.

About me:

• a16z scout (pre-seed & seed; small checks)

• ex - AI PM @ TikTok

• ex - PM & CoS @ Series A startup

• Made my first $50K selling watches and sunglasses @ age 15 & 10+ side projects since then (most failed but made many friends along the way :)

• UMich undergrad & Harvard grad

• Love poker, football, and hiking

See you soon,

Leo Luo (LinkedIn & X)